Work
These are projects I've worked on across product, brand, and experience design. Each one started with a messy problem and ended with something I'm genuinely proud of.
I care about the thinking behind the work as much as the output itself. Most of what you'll see here is the result of close collaboration, a lot of iteration, and caring deeply about getting it right.
SWIGGY
Let AI do the heavy thinking
When every decision starts with sifting through noise, action suffers. This redesign shifts that weight onto AI — keeping people in the loop for what matters most.
PRACTO
What users don't see, they don't use
A single structural blind spot was silently hiding an entire consultation type. I redesigned the flow so users could finally see and choose what was always available.
ATLASSIAN
Context shouldn't be a scavenger hunt
Users were losing time piecing together a picture that already existed, just scattered. I built a system that pulled everything together the moment an incident took place.
Basecamp
Web Platform Redesign
A comprehensive overhaul of the marketing and product web presence, balancing brand expression with conversion goals.
Artifact
Product Strategy & Vision
Defined the 3-year product vision and roadmap for a Series B startup navigating their first enterprise pivot.
Form Labs
Visual Identity System
Created the complete visual identity for Form Labs — a design-forward hardware startup entering a crowded market.