Created the complete visual identity for Form Labs — a design-forward hardware startup entering a crowded market.
Standing out in a sea of sameness.
Every hardware startup looked the same in 2022. Form Labs wanted to be unmistakably themselves. We gave them that.
A mark that works everywhere
The logomark was designed to work at 16px on a screen and 10 feet tall on a trade show wall. Tested across 40+ use cases before locking.
"Identity is not how you look. It's how you're recognized."
Delivered
Logo system, color palette, typography, iconography, photography direction, and a 60-page brand guidelines document. Form Labs launched to press coverage calling them "the Apple of lab equipment."
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