Defined the 3-year product vision and roadmap for a Series B startup navigating their first enterprise pivot.
From B2C instincts to B2B clarity.
Artifact had built something people loved. Now they needed to figure out how to sell it to organizations. We helped them find the product story that worked for both.
"Strategy is deciding what you're not going to do."
What we built
A 3-year product vision document, a prioritized feature roadmap, and a set of north star metrics that the entire company rallied around. Used in their Series C pitch deck.
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