A comprehensive overhaul of the marketing and product web presence, balancing brand expression with conversion goals.
A website that converts and inspires.
Basecamp needed a web presence that felt as considered as their product. We redesigned everything — from the homepage to the pricing page.
Hierarchy, not decoration
Every visual decision was made in service of the information hierarchy. We stripped out anything that wasn't earning its place on the page.
Outcomes
Conversion rate increased 28%. Bounce rate dropped by 19%. The new site became the benchmark for all future digital touchpoints.
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