A zero-to-one redesign of Studio North's flagship mobile app, improving retention by 42% in the first quarter post-launch.
Rethinking the core experience.
The original app had a 68% drop-off in the first three minutes. We went back to first principles: what does a user actually need in their first session?
Research-led decisions
We ran 24 user interviews and synthesized findings into five core jobs-to-be-done. Every design decision traced back to one of these.
"Design without research is decoration."
Results
Retention improved 42% in Q1 post-launch. App Store rating moved from 3.2 to 4.7. The onboarding completion rate went from 32% to 81%.
[ Back to all work ]