Restructured the design operations of a 40-person product org — tooling, rituals, and processes that actually stick.
When process is the product.
Pixel Co had great designers doing mediocre work because the system around them was broken. We fixed the system.
What we changed
Consolidated five different Figma workspaces into one. Introduced weekly design critiques with structured feedback templates. Rebuilt the handoff process from the ground up using a shared component vocabulary.
"Good design ops is invisible. You only notice it when it's missing."
Impact
Designer satisfaction scores up 38%. Sprint predictability improved. Cross-functional partners reported higher confidence in design deliverables.
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