A full brand system overhaul — from logo to component library — built to scale across a global product suite.
Building a brand that scales.
When Acme Corp came to us, they had twelve product lines and zero visual consistency. We built a system that unified all of them without erasing their individual personalities.
Typography as a foundation
We selected a typeface family that works across display, UI, and editorial contexts — giving the brand a consistent voice whether it appears on a billboard or a tooltip.
"A design system is not a product. It is a practice."
The outcome
Reduced design-to-development handoff time by 60%. Unified 12 product teams onto a single source of truth. The system is now the foundation for all future Acme Corp product work.
[ Back to all work ]